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Diageo y el precio de un tequila con George Clooney

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Diageo y el precio de un tequila con George Clooney
El actor George Clooney es uno de los fundadores de Casamigos, el fabricante de tequila adquirido por Diageo.

El actor George Clooney es uno de los fundadores de Casamigos, el fabricante de tequila adquirido por Diageo.

Resumen:

¿Cuál es el valor de la fama? Preguntas como éstas suelen generar intensos quebraderos de cabeza entre los responsables económicos de las empresas, que se encuentran mucho más cómodos trabajando con cifras concretas que valorando intangibles.

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","iv":"2eac65872319be0e079d29a0ccb32b69","s":"d793202d85014899"}